We’ve known it for a long time but now the world is about to find out why South Australia is a great destination for adventure lovers.
The Adventure Travel Trade Association (ATTA) is the leading voice of the Adventure Travel Industry around the world. It seeks to “promote, educate and professionalize the adventure travel industry”. One of its key challenges is to find the balance between promoting the exploration of amazing locations and preserving the natural environment in which those activities takes place. Sustainability is an essential element in the organization’s approach to these activities.
As part of its remit each year ATTA holds a summit in a different corner of the world and in 2020 it will be held in Adelaide!
The Adventure Travel World Summit will take place from 6 to 9 October 2020 and will be delivered in partnership with Tourism Australia and the South Australian Tourism Commission. This is a wonderful opportunity to promote our State and showcase the wonderful natural landscapes that South Australia has to offer to key international media and industry delegates.
Naturally, the Southern Ocean Walk will be represented as one of South Australia’s key travel adventure experiences and we are really looking forward to showcasing our adventure with participants from around the world.